Multiple industry-leading data providers.
One connection.

YouGov is used by the world's largest brands and agencies. Profiles is their syndicated audience and brand dataset, built from their panel of 30+ million registered members across 55 markets. It is a continuously-updated dataset covering millions of consumer datapoints across attitudes, behaviours, demographics, media consumption, and brand affinities.

Quid analyses billions of indexed sources — social media, news, forums, reviews, and more — using AI to find the themes and sentiment shaping a category. It surfaces the patterns, narratives, and emerging trends behind the conversation, giving ADXC users a synthesised read on how consumers and markets are moving.

Google Data Commons unifies thousands of public datasets — from the US Census Bureau, the UN, the World Bank, the CDC, and more — into a single, standardised resource. It covers population, demographics, economic indicators, and other macro-level statistics, drawn from government and institutional sources.